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		<title>WEEI &amp; The Sports Hub One Year Later</title>
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		<description><![CDATA[Blog this on Blogger Share this on Facebook Share this on FriendFeed Share this on LinkedIn Share this on Reddit Share this on Tumblr Tweet This! Tale of the Tape: WEEI vs. The Sports Hub By Brian Kintz Courtesy of:  Sports of Boston One year ago Friday, Boston’s sports radio landscape changed as we know [...]]]></description>
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<h1 id="post-42595"><a title="Courtesy of:  Sports of Boston" href="http://www.sportsofboston.com" target="_blank">Tale of the Tape: WEEI vs. The Sports Hub</a></h1>
<div>By <a title="Posts by Brian Kintz" href="http://www.sportsofboston.com/author/brian/">Brian Kintz</a></div>
<div>Courtesy of: <a title="Courtesy of:  Sports of Boston" href="http://sportsofboston.com" target="_blank"> Sports of Boston</a></div>
<p><a title="Where do you stand with the Boston sports radio war?" href="http://www.sportsofboston.com/wordpress/wp-content/uploads/2010/08/081410_weei_985.jpg"><img title="Where do you stand with the Boston sports radio war?" src="http://www.sportsofboston.com/wordpress/wp-content/uploads/2010/08/081410_weei_985.jpg" alt="Where do you stand with the Boston sports radio war?" width="200" height="111" /></a></p>
<p><strong>One year ago Friday, Boston’s sports radio landscape changed as we know it.</strong></p>
<p>For years, airwaves juggernaut WEEI dominated the sports radio scene.   They were the only game in town, and when they weren’t, they squashed  all challengers in a matter of months.  Down went 1510 The Sports Zone.   Down went 890 ESPN Boston.  And down went 790 The Score in Providence.   But back on Aug. 13, 2009, the “On Air” light went out at long time  rock station WBCN in favor of a brand new sports radio station, WBZ-FM,  otherwise known as 98.5 The Sports Hub.</p>
<p>The Sports Hub made their splash onto radios across the area the day  of the Pats’ preseason opener, when Tom Brady made his return to the  field after missing almost all of the 2008 season with a catastrophic  knee injury.  From there, the Hub took us through a very entertaining  Patriots season and into the playoffs, where New England sadly fell on  its face against Baltimore.  98.5 also was there to broadcast every  Bruins game this past season, from the opener against Ovechkin and the  Capitals to the bitter playoff defeat at the hands of the Flyers.</p>
<p>Beyond their broadcast rights to the Patriots and Bruins, The Sports  Hub has provided sports-crazed radio listeners with a quality  alternative for those that have grown tired of WEEI’s same old routine.   98.5 seems to cater to the younger side of the key “males 18 to 54?  demographic that every station covets, while WEEI’s hosts keep doing  what they’re doing, which seems to hold the attention of the baby boomer  generation and right-wing conservatives everywhere.</p>
<p>When you look at the ratings books for the area each month, you still  see ‘EEI with a solid advantage in terms of numbers.  But there’s no  doubt that 98.5 The Sports Hub has made a significant dent into the WEEI  powerhouse, more significantly than any other past challenger.  With a  bit more tinkering, it might not be long before the younger, more  energetic Sports Hub reigns supreme in this town, over the old regime at  WEEI.</p>
<p>And so now, with a full year under its belt, I would like to break  down the Boston sports radio battle with a “Tale of the Tape,” pitting  the two stations up against each other on a show by show basis.  I’m  going to share my opinions, and I encourage you to formulate and share  your own as well.</p>
<h2>Morning Drive Time: WEEI’s “Dennis &amp; Callahan” vs. The Sports Hub’s “Toucher &amp; Rich”</h2>
<h3>Advantage: The Sports Hub</h3>
<p>Now I’ll start off by saying that when “Toucher &amp; Rich” were on  in the afternoons on WBCN, I actually listened to both of these shows…  “D&amp;C” in the morning and “T&amp;R” in the afternoon.  But now that  they’re battling each other for a.m. supremacy, I lean towards Toucher  &amp; Rich.  I think Dennis &amp; Callahan do what they do well.  But  unfortunately, what they do is rant and rave about topics that seemingly  have little to do with sports, more often than not.  They are by all  means opinionated, but they never seem to have an opinion that matches  mine.</p>
<p>T&amp;R on the other hand, while they admittedly don’t have as  passionate a Boston sports feel as other shows (both T&amp;R are not  from the Boston area), what they lack in local sports fandom, they make  up for in comedy and overall entertainment.  Now do I expect Joe  50-Year-Old to be amused by “drunken Red Sox recaps,” “dating on  demand,” “ask a pink hat,” or any of the other T&amp;R routines?   Mostly, no.  But for the up-and-coming twenty-something sports fan,  T&amp;R is a slam dunk over D&amp;C.  The ratings may show D&amp;C with  still a comfortable advantage, but look for that to change as more and  more young sports fans find their way to T&amp;R in the morning.</p>
<h2>Mid-Days: WEEI’s “Dale &amp; Holley” vs. The Sports Hub’s “Gresh &amp; Zolak”</h2>
<h3>Advantage: WEEI</h3>
<p>How Andy Gresh and Scott Zolak still have jobs in radio is beyond me.   They flopped as a pairing in Providence, yet The Sports Hub decides to  bring them back, and into a bigger market, no less?  Sorry, but you  won’t find me in the “Gresh &amp; Zo” corner at all.  WEEI’s “Dale &amp;  Holley” is arguably the most intelligent sports talk show that WEEI has  to offer.  As an avid hockey fan, Dale Arnold’s expertise with all  things Bruins is refreshing to listen to on a station that has long  ignored the local hockey team, while Michael Holley is really the only  youthful, modern flavor that WEEI has to offer in its stable of hosts.   Granted, Gresh &amp; Zo are above average when it comes to covering the  Pats, but listening to Zolak talk about anything else is painful, and  listening to Gresh’s voice at all is downright hazardous to your health.</p>
<h2>Afternoon Rush Hour: WEEI’s “The Big Show” vs. The Sports Hub’s “Felger &amp; Massarotti”</h2>
<h3>Advantage: The Sports Hub</h3>
<p>No one’s act is more tired than “The Big Show’s” Glenn Ordway.   Afternoons from 2-6pm, he moderates the daily shouting match that is  “The Big Show,” where blowhards yell over each other, all while  insulting callers who might have a different viewpoint than theirs.  For  a while, “The Whiner Line,” where callers leave what they hope to be  comedic messages aimed at throwing digs at players or show hosts, was a  new, fresh, entertaining idea.  The gimmick is well past its prime  though, as it trots out the same tired hacks who fail at bringing the  laughs on a consistent basis.  Couple all of that with the recent  departure of “Big Show” favorite Pete “The Meat” Sheppard, and all signs  point to “The Big Show”’s time to shine coming to a quick end.</p>
<p>On the FM side of the dial, tuning into “Felger &amp; Mazz” weekdays  is a breath of fresh air I really didn’t think would go as well as it  has.  Sure, Michael Felger’s constant contrarianism can be tiresome at  times.  And sure, Mazz’s high-pitched voice will never compare to the  sweet sounds of Bedtime Magic’s David Allen Boucher.  But their show’s  content blows “The Big Show” out of the water more often than not, with  maybe the one exception being the Monday interviews with Bill Belichick  on ‘EEI during football season.  To add to that, 98.5’s “The Baseball  Reporters,” hosted by Massarotti from 6-7pm, is far and away superior to  the pregame festivities that WEEI trots out… no doubt about it.</p>
<h2>Nights: WEEI’s “Planet Mikey” vs. The Sports Hub’s “D.A. Show”</h2>
<h3>Advantage: The Sports Hub</h3>
<p>This one really was very close to call, as I do see pros and cons for  both shows.  I don’t doubt that WEEI’s Mike Adams is wacky enough to  entertain most middle-aged men.  But as someone who happily hasn’t  reached “middle-aged” status yet, give me a more energetic, younger,  albeit geekier Damon Amendolara any night of the week.  Now I will say  that out of all the time slots that sports radio has to offer, I  probably listen to the evening shows the least.  What little I do hear  during the week however, I usually give the nod to D.A.  All that being  said, I secretly pray every night before I go to bed that Damon  Amendolara gets fired, and somehow, some way, 98.5’s hiring manager  finds me and gives me the job.  That really would be the dream job, at  least in my mind.  But for now, D.A. can keep my seat warm for me.</p>
<h2>Live Game Action: WEEI’s Red Sox &amp; Celtics vs. The Sports Hub’s Patriots &amp; Bruins</h2>
<h3>Advantage: WEEI</h3>
<p>Even though I’m a bigger fan of the Pats &amp; B’s than I am of the  Sox or Celts, I have to tip my cap to the broadcast teams of WEEI over  The Sports Hub.  C’s play-by-play man Sean Grande could be the best  radio man in the NBA.  Basketball is a tough game to translate to radio,  but he does it effortlessly, painting a clear picture of what’s  happening on the court.  Cedric Maxwell’s color commentary is an  acquired taste that doesn’t appeal to everyone, but no one can say he  doesn’t bring a high level of enthusiasm and his very own unique style  to broadcasts.  For the Sox, I’ve grown up a huge Joe Castiglione fan  for years, and Dave O’Brien, like Grande, has to be regarded as one of  the best in the sport.</p>
<p>Over on the Sports Hub, I have all the respect in the world for the  solid job that Bruins broadcasters Dave Goucher and Bob Beers do, night  in and night out.  Unfortunately, and this might be a minority opinion, I  can’t give the nod to 98.5 because of Patriots broadcasting “legends”  Gil Santos and Gino Cappelletti.  Back in their primes, this duo hit the  mark.  But that “prime” was years ago.  To me, they are unlistenable  now.  But, if them leaving means that the likes of Gary Tanguay, Andy  Gresh, and/or Scott Zolak are next in line, Gil and Gino can take all  the time they want before they retire.</p>
<p>So whether it be WEEI or The Sports Hub that tickles your fancy,  listen on sports fans… this battle is only beginning to heat up.</p>
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		<title>Sports Radio Boston &#8211; WBZ-FM Debuts</title>
		<link>http://sportsradioboston.com/2009/boston-wbz-fm-debuts/</link>
		<comments>http://sportsradioboston.com/2009/boston-wbz-fm-debuts/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 18:08:48 +0000</pubDate>
		<dc:creator>sportsradioboston</dc:creator>
				<category><![CDATA[BOSTON HERALD]]></category>
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		<description><![CDATA[“They’re very sensitive to criticism,” Felger quipped. “They tend to overreact. Some of those guys are getting older and we don’t need to upset them.”]]></description>
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<h1><span>WBZ-FM sports-talk station debuts</span><span> &#8211; Format competes with WEEI</span></h1>
<p><!--//Byline box//--></p>
<div id="bylineArea"><span>By Thomas Grillo </span> | 						  Thursday, August 13, 2009  |  <a href="http://www.bostonherald.com/">http://www.bostonherald.com</a> |  <a href="http://www.bostonherald.com/jobfind/news/media/">Media &amp; Marketing</a></div>
<p><!--//Byline box end//--> <!--//article Image//--></p>
<div id="storyImage"><img src="http://multimedia.heraldinteractive.com/images/0d61cbe9f3_wbzfm08132009.jpg" alt="Photo" /></div>
<p><!--//article Image//--> <!--//article//--><strong><span>B</span>oston’s first FM sports talk radio station is kicking off today with surprisingly little fanfare.</strong></p>
<p>WBZ-FM, dubbed “98.5 The Sports Hub,” will debut at 6 a.m. with former <strong>WBCN</strong><span style="color: #888888;"> [<a href="http://www.wbcn.com/">website</a>]</span> disc jockeys Fred Toucher and Rich Shertenlieb of “Toucher &amp; Rich” trying their hand at sports talk.</p>
<p>At 10 a.m., Comcast SportsNet New England’s Gary Tanguay and former New England <a href="http://patriots.bostonherald.com/patriots.bg"><strong>Patriots</strong></a><span style="color: #888888;"> [<a href="http://scores.heraldinteractive.com/merge/tsnform.aspx?c=bostonherald&amp;page=nfl/teams/077/team.aspx?id=077">team stats</a>]</span> backup quarterback Scott Zolak will take over.</p>
<p>Veteran Hub sportswriters Michael Felger and Tony Massarotti, who is still writing part-time for the Boston Globe, will go head-to-head against Glenn Ordway’s “The Big Show” on rival WEEI-AM (850) at 2 p.m.</p>
<p>Their debut show will feature <a href="http://www.bostonherald.com/sports/baseball/red_sox/index.bg"><strong>Red Sox</strong></a><span style="color: #888888;"> [<a href="http://scores.heraldinteractive.com/merge/tsnform.aspx?c=bostonherald&amp;page=mlb/teams/028/teamstats.aspx?team=028">team stats</a>]</span> General Manager <a href="http://news.bostonherald.com/search/?topic=Theo+Epstein&amp;searchSite=recent"><strong>Theo Epstein</strong></a> and <a href="http://www.bostonherald.com/sports/hockey/bruins/index.bg"><strong>Bruins</strong></a><span style="color: #888888;"> [<a href="http://scores.heraldinteractive.com/merge/tsnform.aspx?c=bostonherald&amp;page=nhl/teams/121/teamstats.aspx?team=121">team stats</a>]</span> owner Jeremy Jacobs, Felger said yesterday.</p>
<p>Normally, Felger and Massarotti will be on until 6 p.m. But tomorrow, Tanguay, Zolak and Andy Gresh will host the Pats pregame show starting at4 p.m. as the lead-in to the first preseason game against the Philadelphia Eagles.</p>
<p>“The Sports Hub” has radio rights to broadcast Patriots and Bruins games.</p>
<p>Media watchers think the new station could represent the first real threat to ’EEI, which has enjoyed a local sports-talk radio monopoly in the sports-obsessed Hub for years. But Felger, who has been a guest off and on at ’EEI over the years, wasn’t in the mood to talk too much trash about his colleagues turned rivals yesterday.</p>
<p>“They’re very sensitive to criticism,” Felger quipped. “They tend to overreact. Some of those guys are getting older and we don’t need to upset them.”</p>
<p>Felger said his mission is to carve out a market share and build an audience.</p>
<p>“What we’re doing has nothing to do with ’EEI,” he said. “We’re just going to do a better show. We will be focused, opinionated and passionate. That’s a formula that works.”</p>
<p>Damon Amendolara, most recently from WQAM in Miami, will hold down weeknights at “The Sports Hub,” working from 6 p.m. to midnight.</p>
<p><span>Article URL: <a href="http://www.bostonherald.com/jobfind/news/media/view.bg?articleid=1190691">http://www.bostonherald.com/jobfind/news/media/view.bg?articleid=1190691</a></span></p>
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		<title>Sports Radio Boston News &#8211; Bye Bye Big Show?</title>
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		<pubDate>Thu, 13 Aug 2009 17:33:24 +0000</pubDate>
		<dc:creator>sportsradioboston</dc:creator>
				<category><![CDATA[Featured]]></category>
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		<category><![CDATA[THE BIG SHOW WEEI]]></category>
		<category><![CDATA[THE SPORTS HUB]]></category>
		<category><![CDATA[THE SPORTS HUB 98.5 BOSTON]]></category>
		<category><![CDATA[TOUCHER & RICH]]></category>
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		<category><![CDATA[YANKEES]]></category>
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		<description><![CDATA[Long tired of Glen Ordway's The Big Show, a yahoo and fat slob-centric shouting fest, Bleacher Report writer BHL is highly excited that 95.8 will feature Comcast SportsNet's Michael Felger in the weekday 2—6 p.m. time slot.]]></description>
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<h2 id="article-title">98.5 The Sports Hub: Bye Bye, Big Show<a title="Article Courtesy of: Bleacher Report" href="http://bleacherreport.com" target="_blank"><img class="size-full wp-image-216 alignright" title="Bleacher Report " src="http://sportsradioboston.com/wp-content/uploads/2009/08/bleacher-report-logo.jpg" alt="Bleacher Report " width="150" height="73" /></a></h2>
<div id="article-body">
<div><a title="Article Courtesy of: Bleacher Report" href="http://bleacherreport.com" target="_blank"><img class="alignleft" style="margin-left: 20px; margin-right: 20px;" src="http://cdn.bleacherreport.com/images_root/image_pictures/0578/8496/felger_feature.jpg" alt="" width="204" height="141" /></a><strong> </strong></div>
<div><strong>With the advent of a new sports talk radio station in  Boston, 98.5 The Sports Hub, long time WEEI listeners including Bleacher Report  writer BHL will finally have another listening option for the afternoon  commute.</strong></div>
<p>Long tired of Glen Ordway&#8217;s <em>The Big Show,</em> a yahoo and fat  slob-centric shouting fest, Bleacher Report writer BHL is highly excited that  95.8 will feature Comcast SportsNet&#8217;s Michael Felger in the weekday 2—6 p.m.  time slot.</p>
<p>Felger, a favorite of some for his objective view of the Boston sports scene,  and his lack of fear when making assertive and unique viewpoints, will be a  refreshing treat for sports crazed Bostonians each afternoon.</p>
<p>On the whole, The Sports Hub appears to be the first strong competition for  WEEI in recent memory.  The station has put together a respectable cast of  sports radio personalities.  The morning show, with former WBCN jocks Toucher  &amp; Rich, would appear to be the only shortcoming on the new station.</p>
<p><em>Note:  For a similar analysis written by BHL of WEEI&#8217;s daily programs,  please see BHL&#8217;s February 2009 article, <a title="How to Improve the #1 Rated Sports Radio Station in the Country" href="http://bleacherreport.com/articles/123012-how-to-improve-the-1-sports-radio-station-in-the-country" target="_blank">&#8220;How to Improve the #1 Rated Sports Station in the  Country&#8221;</a>.</em></p>
<p><strong>BHL&#8217;s analysis on a show-by-show basis:</strong></p>
<p>6—10 a.m.:<strong> </strong> Toucher &amp; Rich will most likely fail in  their attempt at competing with Dennis &amp; Callahan.  This would not be a  surprise.</p>
<p>10 a.m.—2 p.m.:  Rumors have it that the mid-day show on 98.5 will include  Gary Tanguay, long associated with Comcast SportsNet&#8217;s coverage of the Boston  Celtics.  Alongside Tanguay will be Scott Zolak, former backup quarterback of  the New England Patriots.</p>
<p>In BHL&#8217;s opinion, Dale &amp; Holley is seemingly the best show on WEEI.  With  that established, Tanguay and Zolak will have a difficult time competing for  listeners.  Given that each Tanguay and Zolak are established and well-versed  personalities, this should be an interesting and competitive battle.</p>
<p>2—6 p.m.: Upon Michael Felger&#8217;s decision to join 98.5, WEEI removed all  traces of Felger from their website and from their radio programs.</p>
<p>While the fallout at WEEI from Michael Felger&#8217;s departure was a tad bizarre  if not immature, it also points to how strong the competition between these two  stations will be.</p>
<p>The Big Show&#8217;s usual &#8220;the Yankees are in shambles, they&#8217;re done&#8221; party in  June, followed by the &#8220;we never said the Yankees were done, we never said that&#8221;  denial festival in August, will now go unheard by at least a few.</p>
<p>Pete Sheppard&#8217;s apologist viewpoint of the New England Patriots is mildly  entertaining, and this appears to be all The Big Show has going for it.  If  Sheppard could be shifted to 98.5 to sit with Felger, this would be the ultimate  show.</p>
<p>Felger&#8217;s debut in the 2 p.m. to 6 p.m. slot will mean that Bleacher Report  writer BHL will have listened to the Big Blow for the final time.</p>
<p>6 p.m.—11 p.m.: The nighttime shows on 98.5 have not been announced, but just  about anything can succeed in gaining listeners over WEEI&#8217;s Planet Mikey  (weeknights 6 p.m. to 11 p.m.).</p>
<p>Along with the daytime talk shows, 98.5 will include game coverage of the  Patriots and the Boston Bruins.  This matches WEEI&#8217;s Red Sox and Celtics game  coverage.</p>
<p>All in all, 98.5 appears to be a well-rounded sports station, save for the  morning slot.  Let&#8217;s just hope the same regurgitated callers don&#8217;t pollute the  new station.  Frank from Gloucester, Steve from Fall River, Angelo in Everett,  you name it.   One can only hope they have not heard the news that a new  location to receive their diarrhea phone calls is now in existence.</p>
<p><em><strong>Note:  It has been strangely difficult to find press releases related to  98.5&#8242;s debut, as well as the personalities on each show, so any inaccuracies  noted above may be attributed to this very issue.   <span style="color: #ff0000;">SPORTS RADIO BOSTON AGREES!!!</span></strong><br />
</em></div>
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		<title>Sports Radio Boston &#8211; Bad Karma at WEEI?</title>
		<link>http://sportsradioboston.com/2009/weei-sports-radio-complaints/</link>
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		<pubDate>Sun, 02 Aug 2009 23:11:22 +0000</pubDate>
		<dc:creator>sportsradioboston</dc:creator>
				<category><![CDATA[Featured]]></category>
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		<description><![CDATA[We don't change the station, and so the station sees no need to change. Ratings are huge, possibly even as huge as the station claims. Its primary demographic has tremendous appeal to advertisers. And New England’s fanatical dedication to the professional sports teams that the station’s hosts bloviate about in four-hour blocks is seemingly endless.]]></description>
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<h1>Sports talk radio-active</h1>
<h2><span style="color: #000000;">Posted by <a title="CLICK HERE for FULL ARTICLE - CHAD FINN - Boston Globe Staff" href="http://www.boston.com/sports/ot/2009/02/sports_talk_radioactive.html" target="_blank">Chad Finn</a>, Globe Staff February 26, 2009</span></h2>
<div id="attachment_52" class="wp-caption alignleft" style="width: 325px"><a href="http://sportsradioboston.com/wp-content/uploads/2009/08/weei-sportsradio-boston_1.jpg" target="_blank"><img class="size-full wp-image-52" style="margin-left: 10px; margin-right: 10px;" title="&quot;You Can't See the WIZARD... Now Go Away!&quot;" src="http://sportsradioboston.com/wp-content/uploads/2009/08/weei-sportsradio-boston_1.jpg" alt="&quot;You Can't See the WIZARD... Now Go Away!&quot;" width="315" height="275" /></a><p class="wp-caption-text">&quot;You Can&#39;t See the WIZARD... Now Go Away!&quot;</p></div>
<p><strong>We don&#8217;t change the station, and so the station sees no need to change. Ratings are huge, possibly even as huge as the station claims. Its primary demographic has tremendous appeal to advertisers. And New  England’s fanatical dedication to the professional sports teams that the station’s hosts bloviate about in four-hour blocks is seemingly endless.</strong></p>
<p>And so there you have it: WEEI. Your sports-radio leader. A perfect storm of arrogance.</p>
<p>What’s that adage about pompous silver-spooners? He was born on third base and thinks he hit a triple? That fits certain WEEI hosts as comfortably as a Bloomin’ Onion–stained Tommy Bahama shirt. They think the station’s success somehow reflects on them, that we tune in for their shrill banter, contrived characters, and prefabricated opinions. We don’t — never have, never will. We listen because we love sports, our beloved teams are enjoying a remarkable run of success, and WEEI happens to have both access and broadcast rights. Most of all, we listen because there is no other decent local alternative with a signal stronger than that of a ham radio.</p>
<p><strong>Now, I’m not suggesting all WEEI programming beats your eardrums into submission. </strong>Dale and Holley are engaging in the midday, and Mut and Bradford make those weekend chores pass quicker. But it is telling that the two smartest sports radio shows in the city in recent years — Michael Felger’s drive-time program on ESPN 890 and the Ryen Russillo/Jon Anik/Anthony Pepe crew on WWZN 1510 — were broadcast elsewhere on the dial. If only either had owned a signal that didn’t turn into a French-language station a mile from the Zakim Bridge, they might have gained the appropriate audience.</p>
<p><strong>So to feed our unquenchable sports jones, we have no choice but to suffer the WEEI banshees. But that doesn’t stop us from longing for something better, something not only entertaining but intelligent, passionate, and insightful.</strong></p>
<p>We’re not here today for the purpose of holding a sports radio fantasy draft, but for a moment consider the station you could build — and the one ESPN Boston should have built — with roster depth that included the best of the Globe and ESPN, underrated talents such as Russillo and Mike Giardi, as well as the requisite WEEI refugees. (Remember Steve DeOssie after he skipped over to 1510? Thoughtful and articulate. On WEEI? An overgrown Scut Farkas.)</p>
<p><strong>Maybe I’m naïve. Maybe the average Boston sports fan is less sophisticated than I want to believe. But I’m convinced that provided with an equal signal, some savvy program director could build what WEEI claims to be: the premier sports radio station in the country. And just in case such a benefactor happens to have read this far, at no charge we offer you a thinking fan’s guide to the real dos and don’ts of sports radio in Boston.</strong></p>
<p>Have a well-considered opinion and the knowledge to defend it in an entertaining manner: No, passing yourself off as some sort of insider because of an association with the Celtics two decades ago does not count, particularly when there is mounting suspicion that you haven’t watched more than a handful of out-of-market NBA games since the days of short shorts and sky hooks. In a related note: Yelling the loudest doesn’t make you right. Didn’t your mom ever teach you that?</p>
<p><strong>After you&#8217;ve beaten a story to death, please resist the temptation to beat on the corpse daily for another several weeks: Wait, wait, wait … you’re telling me Manny Ramirez quit on the Red Sox? And they traded him? When did this happen? How come you never mentioned this, Mikey? HOW COME YOU NEVER MENTIONED THIS??!!</strong></p>
<p>No more celebrity callers &#8230;: Call it the Glenn Ordway Corollary: The more obnoxious the caller, the more airtime he gets. It’s a cornerstone of the lucrative business of pandering to the lowest common denominator. But I can’t be the only one who lunges for the scan button as soon as “Angry Bill” and his miserable brethren begin spewing their first word of venom.</p>
<p>&#8230; or sycophantic co-hosts: Ah, another Ordway self-preservation tactic. Surround yourself with a couple of knowledgeable co-hosts, then fill out the rest of the cast with talking-head lightweights and cronies who will argue with you only to the point where you say zip it, refuse to point out your factual missteps, and, for the sake of a paycheck, willingly play clichéd characters appropriate for a failed soap-opera actor. That way, you’re irreplaceable, since there’s no obvious successor to the throne. Brilliant! Also: Unlistenable!</p>
<p><strong>In order to qualify for airtime, a co-host has to be able to put two consecutive syllables together without his tongue tripping over his mustache: Don’t worry, big guy. You’re halfway there</strong>.</p>
<p>Hosts are not permitted eight-part questions so long and windy that they require a syllabus and stretch from one commercial break to the next: That means you, Dennis … Denito … Dentillo …</p>
<p>Talk politics or the news story of the day when the moment calls for it: Credit where credit is due: WEEI was riveting radio in the days after September 11. The tone was sincere, heartfelt, and human. Since then, however, the tone regarding politics and world matters has become so extreme that certain hosts make Dick Cheney look like a beatnik. Worse is the increasingly snide disregard for those with different circumstances, views, and — the case certainly can be made — pigment. It’s one thing to be provocative, but too often that crosses the line to irresponsibility. Sure, a certain element is enthralled — hillbillies and cavemen, mostly. Others are simply waiting for the inevitable repulsive comment that leads to your downfall.</p>
<p><strong>Enough with the drop-ins from comedians who&#8217;d bomb at the Ha-Ha House of Whiskey and Waffles:</strong> And if some clown named Shecky does find his way into the studio — either as a guest or as your nighttime host — have some dignity and refrain from hee-hawing and chortling and racing to laugh loudest as if he’s the reincarnation of George Carlin. He’s not. He’s a D-lister with a captive audience, and his best jokes wouldn’t make the cut for the Whiner Line. Which, by the way, is the best thing you have going. We might note the material comes not from you, but from the listeners. We’re going to assume you miss the irony of that.</p>
<h2 class="mceTemp">
<dl id="attachment_58" class="wp-caption alignnone" style="width: 510px;">
<dt class="wp-caption-dt"><a href="http://sportsradioboston.com/wp-content/uploads/2009/08/glennordway_weeiboston_1.jpg"><img class="size-full wp-image-58" title="Sports Radio Boston - &quot;You Can't See the Wizard... Now Go Away&quot;" src="http://sportsradioboston.com/wp-content/uploads/2009/08/glennordway_weeiboston_1.jpg" alt="&quot;You Can't See the Wizard... Now Go Away&quot;" width="500" height="625" /></a></dt>
<dd class="wp-caption-dd"><span style="color: #000000;">&#8220;You Can&#8217;t See the Wizard&#8230; Now Go Away&#8221;</span></dd>
</dl>
</h2>
<p><strong>OT columnist <a title="CLICK HERE for FULL ARTICLE - CHAD FINN - Boston Globe Staff" href="http://www.boston.com/sports/ot/2009/02/sports_talk_radioactive.html" target="_blank">Chad Finn</a></strong><strong> is a sports reporter for Boston.com and can be reached at finn@globe.com</strong></p>
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