Let’s Show Support for Rich!

-Rich Shertenlieb


For years I have been entertained by the Toucher and Rich Show.  When they first came on the scene on WBCN i was a doubting Thomas and thought ahhh another Opie and Anthony- Stern wannabe show – I stuck with them and found I resonated with the direction they took their program in the local flavor was of course one of the more attractive benefits at first.  I was hooked on the banter the shenanigans even Andolfo had a certain charm about him.   I was worried about the show when WBCN as we knew it left the airwaves and Toucher and Rich made a switch to a new FM Sports Talk Radio formatted station in 98.5 The Sports Hub – The boys hammered the weary AM competition by providing a Toucher and Rich slant to Sports Talk programming – while I do miss the music the show is still amazing – hilarious, controversial, poignant and at times touching.

The creator of such the hilarious bits  “Ask A Pink Hat”, “The Drunken Red Sox Recap”, and “Naughty Massarotti” was missing a couple of days – very suspicious.  Last week – I discovered the tragedy facing the Shertenlieb family while listening to the show.  Fred ( Toucher) did his best to keep his composure in delivering the news that Rich’s wife had been diagnosed with  AML, a form of leukemia.  Fred let us in on how much Rich cares and loves us the fans and listeners of the show and that our show of support would mean a lot to Rich – The outpouring last week was strong.  How do we keep this up to support Rich?  I know that my company Media Crush is willing to participate in anything that will help provide the Shertenlieb family in some way.

The Sports Hub has set up a link for listeners to offer support to the Shertenlieb family.

You can leave your comments for Rich and his family below, send him well wishes on Twitter @ToucherandRich, and visit the Miracle League Massachusetts — Rich’s organization that gives children with disabilities the chance to play baseball — to show your support to the Shertenlieb family.


Toucher and Rich’ host on leave to help ailing wife

 By Chad Finn

Rich Shertenlieb, co-host of 98.5 The Sports Hub’s “Toucher and Rich” morning program, announced Thursday that he will be absent from the program in the immediate future after learning Wednesday that his wife has a form of leukemia.

He announced the news on Twitter, saying: “Sorry for not being on the air the last few days. Early yesterday morning, my amazing wife Mary was diagnosed with AML, a form of leukemia. … I will be spending time with her for the near future. I appreciate any thoughts and prayers you guys could send her way.”

Shertenlieb’s friend and co-host, Fred Toettcher, discussed the situation during Thursday morning’s program, at times becoming overwhelmed with emotion.

Curated / Sourced from Boston.com


 A true local hero..


When Rich moved to the Boston area he formed the Miracle League of Massachusetts.  A true spirit who enjoys giving back and helping others.


The Miracle League of Massachusetts is a 501(c)(3) non-profit o organization dedicated to helping children with physical, cognitive, emotional and behavioral disabilities to develop and achieve their full potential: mentally, socially and physically. They accomplish this through America’s favorite pastime – baseball – providing an opportunity for children with disabilities to play baseball as part of a team in an organized, non-competitive league.

But of course it’s really so so so much more…

The benefits of participating in the Miracle League extend beyond the baseball field and impact  everyone – players, parents, sponsors, buddies, volunteers and fans.

More on Rich Shertenlieb

For over ten years, Rich was the front man for the hardcore punk band Miller’s Tale, a band managed by Gold Mountain Entertainment, the same management company as Nirvana, the Beastie Boys, and Hole.  After the band split, Rich started his radio career at the Alternative Music radio powerhouse, 99X. A few years later he was offered a job on the nationally syndicated Kidd Kraddick In The Morning radio show, which is heard in over 60 markets.   In 2006, the “Toucher and Rich” show started on WBCN in Boston, and within a year reached #1 in their target demo.

The creator of such bits as “Ask A Pink Hat”, “The Drunken Red Sox Recap”, and “Naughty Massarotti”, Rich is considered one of the great production/creative talents in all of radio.  He’s obsessed with movies and basketball.  He’s seen well over a thousand movies in the theatre, and his great uncle played for the Boston Celtics with Bob Cousy back in the 50?s.

Rich’s bits have been featured on such shows as The Jimmy Kimmel Show, The CBS Nightly News, and Dateline and in over 100 newspapers and magazines including Sports Illustrated, USA Today, and The Washington Post.  One of Rich’s bits even spawned an ESPN Sportscenter catchphrase – “Iron My Shirt” – from the sign that Rich held up in front of a stunned Martha Burk at the Masters in Augusta.

Rich also received a “Voice For Victims” award after saving the life of a kidnapping victim in 2001. Rich is also the President and co-founder of The Miracle League of Massachusetts, a baseball league for children with special needs.

curated -sourced from CBS-Boston