Sports Radio Booze Report – Absolut Launches Green Monster Vodka in Boston

Absolut embraces the Green Monster as a Boston icon

By Gail Ciampa
Providence Journal Food Editor

The Absolut Boston Wall of Pride at the Boylston Plaza at the Prudential Center in Boston.

Back in the late 1980s, Absolut vodka sponsored events during the big New York fashion shows. Ads in the glossy magazines heralded the latest designers with Absolut this and Absolut that.

Two years ago Absolut launched a “Cities” campaign with flavored vodka meant to evoke the Big Easy of New Orleans. Last year, the taste turned to Los Angeles.

Last week, Absolut Boston made its limited-edition launch. The vodka is flavored with black tea and elderflower. You can be amused by the ironic flavor (tea-Boston Tea Party); but more interesting is the bottle design which incorporates Fenway Park’s Green Monster, the left field wall. Yes, I’m a baseball addict but so what?

I love that the bottle design, with the wall graphic wrapped around the back, serving as a homage to one of the symbols of the Boston Red Sox. Absolut liked that the Green Monster is an iconic monument to local sports fanaticism. Who needs the Bunker Hill Monument? Old North Church? Paul Revere’s House?

I also appreciate that Absolut is donating $50,000 from the sales of the vodka to the Charles River Conservancy, which is dedicated to the stewardship and renewal of the parklands along the urban riverbanks which host runners, college students and concert goers.

absolut vodka boston sports radioAs part of the charitable side, Absolut created a Wall of Pride, a free-standing wall that honors the spirit of Bostonians and their city. It stands by the Prudential Center around 800 Boylston St. Musings from Jim Rice, Carlton Fisk, the Drop Kick Murphys, Amy Poehler, Johnny Pesky, Doug Flutie, Steve Nelson, Troy Brown, Gino Cappelletti, Cam Neely and others recollect their favorite Boston moment in their own handwriting on individual green walls. Sports championships are the most mentioned ones. Leave it to Poehler to choose the day a mall in Burlington, Mass., her hometown, got a food court, as her day to remember.

The Wall will be displayed through Friday, Sept. 4. An auction will allow anyone with enough cash to “Get a Piece of the Wall.” Visit facebook.com/absolutboston to bid on any favorite tile. All proceeds benefit the Charles River Conservancy.

Here are the three recipes using the new flavored vodka ($24.99 at stores). Drink responsibly.

ABSOLUT BOSTON TEA PARTY MARTINI

3 parts Absolut Boston

2 parts lemon juice

1 part simple syrup (see note)

Shake Absolut Boston, lemon Juice, and simple syrup with ice, strain into a martini glass, garnish with a lemon twist.

Note: To make simple syrup, combine equal parts sugar and water in a saucepan, and stir over medium heat until the sugar is dissolved. Cool. Store any leftover batch in the fridge for the next cocktail.

ABSOLUT BOSTON HOMERUN

1 part Absolut Boston

2 parts white grape juice

Ginger ale

Blend vodka and grape juice in highball glass over ice. Top off with ginger ale.

ABSOLUT BOSTON MOJITO

1 1/2 parts Absolut Boston

3/4 part fresh lime juice

1/2 part simple syrup

4 mint leaves

Soda water

In a shaker, muddle mint leaves with simple syrup and lime juice, add Absolut Boston. Shake and pour into highball glass, top with soda water.

Comments